Lab Work

Noelle's Light

When non-profit,?Noelle's Light?chose us to design their brand, we were honored and excited to make their vision?a?reality. This project was filled with passion, heart, and intentionality to insure that we clearly reflected?the light that co-founders, Jodi and Alex wanted to give.?Noelle's Light's mission is to support families facing a life-threatening fetal diagnosis so that their focus can be on the health and well-being of themselves?and their child, not the financial burden. When creating a logo, it was important to capture the hope, peace, and community that comes along with these difficult journeys.

Client: Noelle's Light
Art Direction/Creative: Idea Lab Digital
Project: Branding