Lab Work

Genentech Transplant Legacy Book

Award-winning cinematographer and photographer, Christopher Landy and healthcare agency, Calcium needed a special team for a unique project. They turned to Idea Lab Digital (ILD) for the art direction, layout and production of a commemorative book celebrating biotech leader, Genentech and its transplant team. ILD’s design team worked closely with Landy, Calcium’s Barb Sweeney and the client to capture Genentech’s legacy of producing groundbreaking medicines. For example, CellCept® (mycophenolate mofetil) is a medicine given by prescription to people who had a kidney, heart or liver transplant. CellCept can help prevent rejection of the new organ. Since a prestigious look and only several hundred copies of the book were required, ILD partnered with Perfect Communications to combine state-of-the-art digital printing techniques and produce a beautiful, hardcover, perfect bound book.

Client: Genentech, Inc.
Agency: Calcium USA
Photography: Christopher Landy / Aperture Pictures & Post, Inc.
Printing: Perfect Communications

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